If you want to build a really strong brand the first step you need to do is to define who you are and what you want to achieve.
Right positioning strategy gives you the opportunity to make precise expression and clarity for people.
It is not just a set of nice images and logos. It is a system, a frame, a visual and linguistic embodiment of a brand's essence.
It is critical to understand what messages you transmit, to whom, with what tone of voice and how you convey it to the audience.